Six weeks after winning an Oscar, Jeff Bridges picked up another accolade for “Crazy Heart” on Thursday night as he and costar Maggie Gyllenhaal were bestowed Prism Awards, which honor actors, movies and TV shows that “accurately depict and bring attention to substance abuse and mental health issues.”
“Crazy Heart,” the story of an alcoholic singer, also won the award in the substance use category for feature films, while ” The Soloist,” in which Jamie Foxx portrayed a street musician battling paranoid schizophrenia, was honored for its depiction of mental health issues.
Television series winners included NBC’s “Law & Order: Special Victims Unit,” NBC’s “Law & Order,” AMC’s ” Breaking Bad” and CBS’ “How I Met Your Mother.”
Two TV movies on Lifetime, “Natalee Holloway” and “Prayers for Bobby,” also collected awards, and a third Lifetime movie, “America,” earned performance honors for Rosie O’Donnell.
Among other programs picking up awards were Nickelodeon’s “Nick News With Linda Ellerbee” for an installment called “Kids in Rehab,” PBS’ ” Betty Ford: The Real Deal” and HBO’s “The Alzheimer’s Project.”
The Prisms, established in 1997, were presented at the Beverly Hills Hotel by the Entertainment Industries Council in association with the Substance Abuse and Mental Health Services Administration, and the FX network, which will televise the ceremony in the fall.
“Through accurate character portrayals and inspired storytelling, our industry reinforces the importance of those individuals within the care-giving and health fields,” said Brian Dyak, president of the Entertainment Industries Council.?
After Loft’s preview on Wednesday, stars like Maggie Gyllenhaal, Alexis Bledel and Mena Suvari filed into The Bowery Hotel for a party, which featured Alexa Chung on the turntables and a set by indie band Ra Ra Riot. WWD caught up with Gyllenhaal to talk about the collection, dressing for red-carpet events and the joys of not wearing a bra.
WWD: Why did you come tonight?
Maggie Gyllenhaal: Kate [Young] is a friend of mine and she asked me to come. I usually work with [stylist] Leslie Fremar, but Kate styled me once for this ‘Independent Lens’ special on PBS. I had to introduce 30 movies and wear a different outfit for each one. And we got to really like each other.
WWD: Had you been familiar with Loft before this party?
M.G.: No, not at all. I think this is quite a departure from what they were doing before.
WWD: What do you think of this collection?
M.G.: It’s simple and chic. Take this sweater — you could wear it anywhere. And I love the stripes.
WWD: What’s the look you’re going for these days?
M.G.: I’m really interested in late Seventies — a 1979 Helmut Newton, Yves Saint Laurent [vibe].
WWD: You’ve worn labels like Dries van Noten and Lanvin recently on the red carpet. Do you wear those labels day-to-day?
M.G.: No, I usually dress very practically. I have a three-year-old. I bought this [Acne] dress today because you don’t need a bra with it and I can wear it anytime I want to go out to dinner. That’s what I’m looking for [as a consumer]. The things that I have that are outrageous and wild, and are made by fancy designers are usually things that I wore to something and were given to me. It’s hard to reappropriate those pieces into your everyday wardrobe.