Joined by actress Maggie Gyllenhaal, Duracell(R) today announced the winners of a nationwide search for five child Holiday Ambassadors — ranging in age from six to 15 years old — at an event in New York City. The Duracell Holiday Ambassadors will accompany Gyllenhaal, best known for her role in “The Dark Knight,” to promote the Duracell Power A Smile(TM) campaign, which aims to spread the joy of powering up a gift for the first time to those most in need.
To kick off the campaign in Gyllenhaal’s hometown today, the New York-based actress and Holiday Ambassadors hand-delivered Duracell batteries and Mattel toys to the Morgan Stanley Children’s Hospital of New York-Presbyterian. Later this month, the Holiday Ambassadors will make a similar donation of toys and batteries in his or her hometown, helping power smiles during what can be a difficult time of year for hospitalized children. Each of the participating hometown hospitals is a member of the National Association of Children’s Hospitals and Related Institutions (NACHRI), a network that ensures the health of all children through clinical care, research, training and advocacy.
Gyllenhaal and the Holiday Ambassadors also are encouraging families across the U.S. to visit www.PowerASmile.com
and join Duracell in supporting children’s hospitals by simply sharing one smile to power another. For every photo of a smile that is uploaded to the Web site, Duracell will make a $1 donation to the Mattel Children’s Hospital UCLA. Uploaded photos will be featured on the Duracell Web site throughout the holiday season.
“I’m so excited to meet the Duracell Holiday Ambassadors,” said Maggie Gyllenhaal. “I’m looking forward to working with them over the holidays.”
The following are the winners of the Ambassador search:
-- Grace, 10, Rogers, AR
-- Lukeya, 12, Feasterville, PA
-- Nikay, 8, Albuquerque, NM
-- Hailee, 7, Olympia, WA
-- Iyana, 6, Silver Springs, MD
“For any parent, the thrill of seeing their children enjoying the holiday season makes for lifelong memories,” said Bob Jacobs, marketing director at Duracell, a Procter & Gamble Company. “Our Power A Smile program is designed to make sure children get to experience the joy of the holidays even if a hospital stay takes them away from home. Maggie Gyllenhaal and our Duracell Holiday Ambassadors truly embody the spirit of the program and will help power smiles across the country.”
Three children were chosen via an online casting call by submitting photos that demonstrated the elation of opening or powering up a toy for the first time. In addition, two children were chosen from in-person casting call events in Dallas and Philadelphia. The judging panel included representatives from Duracell, Mattel and Mattel’s Children Hospital UCLA.
Gyllenhaal greeted the ambassadors at a press event in New York City on Wednesday, Dec. 3, starting at 1p.m. ET at the Children’s Museum of Manhattan located at 212 W 83rd St between Broadway and Amsterdam. Press credentials are required for entry. For more information about the Duracell Power A Smile campaign, Gyllenhaal’s involvement and profiles of the Duracell Holiday Ambassadors, please visit www.PowerASmile.com