The co-founder of Agent Provocateur, Serena Rees, Britain’s most famous lingerie company talks the The Telegraph about there new ad campaign:

There’s never been a hint of “Hello Boys” in the marketing, which the latest campaign, featuring the quirkily alluring Maggie Gyllenhaal, star of Secretary, demonstrates beautifully. The star, trussed up in suspenders and basques plays a kind of lingerie tutor in the ads.

“Maggie is not an obvious sex symbol and she has a particular quality that lends itself to the ‘mistress’ role,” says Rees. “She is a strong, intelligent and beautiful woman. She is confident and in charge of her own sexuality, and this makes her appealing to both men and women.”

Rees, though tall and slender, likes to promote models of all shapes and sizes, but says that advertising watchdogs are not always helpful. “We like to show curvy bodies. Annoyingly, we are often censored when we try to advertise our lingerie on fuller-figured girls.”

Earlier this year, a poster featuring a well-endowed model that was destined for a London Underground station had to be airbrushed before it was deemed acceptable.

“We had to reduce a woman’s bust size significantly. It is a pity. The fashion industry is often met with criticism for promoting size-zero models, yet when we try to promote our products on buxom beauties we are told to alter their body shapes to make them less provocative… It’s a no-win situation.”

You can read the full article at The Telegraph