Maggie Gyllenhaal for Agent Provocateur
Posted by April on July 20th, 2007British Vouge reports that Maggie Gyllenhaal will step into Kate Moss’ shoes to star in Agent Provocateur’s upcoming online campaign. Last year saw Moss teasingly lead viewers through an Alice in Wonderland-style fantasy world in a series of videos that crashed the brand’s website, such was demand - and, if Gyllenhaal’s performances in explicit films Secretary and SherryBaby are anything to go by, the new campaign will prove equally popular. Moss’ contract with Agent Provocateur expires in August and the online campaign starring Gyllenhaal, which was shot by Alice Hawkins, launches on September 1. It will feature three yet-to-be-named stars in subsequent “episodes”.














